For experience digital designers and product owners.  

Design AI-powered Products

AI is more that just a 'chat' panel in products; it changes the whole interaction paradigm. Learn how to design intuitive experiences for generative interfaces. Explore key principles, and pitfalls of AI in Product design. Meet and connect with peers.

In this UX training you'll

👉 Learn how AI is impacting Product design.

👉 Learn key principles and pitfalls of AI Powered products.

👉 Hands-on methods on how to design AI-driven features.

What to expect

1. Get a warm welcome at the location next to Rotterdam Central Station.

2. Meet your peers (group of max 6).

3. Start the 3 hour workshop with a fun warm-up.

4. Three hours fly by before you know it: expect practical knowledge from cases, hand on exercises and lots of sharing.

5. Walk away with insights and energy!

Who is this workshop for?

Service designers who are curious about the future of AI-powered products.  Walk away with an understanding how AI can enhance your product UX.

UI designers who are curious about generative UI. Learn what designing a hyper contextual product looks like.

Product Owners who are incorporating AI features. Get an idea of how AI influences product UX and what to look out for.  

Meet your trainer

Bente Bak is an AI Product designer with a background in Strategic Product Design from TU Delft.
With 9+ years of experience at big brands, startups, and scale-ups, she’s got a knack for spotting what really moves the needle.
She runs hands-on workshops that help teams step back, see the bigger picture, and think more strategically about their customers and their org—so they can spark real change and inspire the people around them.

Her mission? To inspire companies to talk to their customers again— starting with their design and product teams.

Coming up